Designing a more inclusive
art gallery experience 🎨
🎨
Designing a more inclusive
art gallery experience
Context
Client
A project for the Google UX Professional Certificate. The brief was to create an app for a virtual art gallery.
• Tool: Figma
• Timeline: Sep 2023 - Present (in progress)
• Role: UX designer, UX Researcher
Design process
Empathise, define, ideate, prototype, test.
Contents
Context
Client
A project for the Google UX Professional Certificate. The brief was to create an app for a virtual art gallery.
• Tool: Figma
• Timeline: Sep 2023 - Present (in progress)
• Role: UX designer, UX Researcher
Design process
Empathise, define, ideate, prototype, test.
Contents
Problem
Certain demographics visit art galleries much less than others. I wanted to investigate the reasons and barriers, to enable more people to enjoy art.
Problem
Certain demographics visit art galleries much less than others. I wanted to investigate the reasons and barriers, to enable more people to enjoy art.
Solution
A virtual art gallery app to encourage underrepresented demographics of art gallery visitors to engage in art.
Solution
A virtual art gallery app to encourage underrepresented demographics of art gallery visitors to engage in art.
User research: Testing assumptions
User research: Testing assumptions
Summary
I conducted secondary research. I want to identify frustrations people experience during the process of viewing an art gallery.
Are certain types of people excluded from art galleries? If so, how and why? I want to understand people's pain points about visiting art galleries, from those that are less likely to go.
Summary
I conducted secondary research. I want to identify frustrations people experience during the process of viewing an art gallery.
Are certain types of people excluded from art galleries? If so, how and why? I want to understand people's pain points about visiting art galleries, from those that are less likely to go.
Assumptions
My assumptions were that there were certain demographics didn't visit art galleries as often as others: BAME (Black, Asian, and minority ethnic), LGBT+, disabled people, and those on low income.
This was based on the possible impact of systemic and historical racism, LGBT-phobia, and ableism. I discovered my assumptions were fairly accurate.
Assumptions
My assumptions were that there were certain demographics didn't visit art galleries as often as others: BAME (Black, Asian, and minority ethnic), LGBT+, disabled people, and those on low income.
This was based on the possible impact of systemic and historical racism, LGBT-phobia, and ableism. I discovered my assumptions were fairly accurate.
Demographics
• BAME
• Disabled
• Low education
• Low income/unemployed
• 24-36 year olds
• Living in West Yorkshire
Demographics
• BAME
• Disabled
• Low education
• Low income/unemployed
• 24-36 year olds
• Living in West Yorkshire
Common pain points
• Don't have time
• Have a health problem or disability
• A lack of confidence to engage
• Can't find specific art or information
• Galleries are too expensive (cost of entry)
• Galleries are difficult to get to
• Galleries rarely collect LGBT-related material
• Absence of visible BAME role models
Common pain points
• Don't have time
• Have a health problem or disability
• A lack of confidence to engage
• Can't find specific art or information
• Galleries are too expensive (cost of entry)
• Galleries are difficult to get to
• Galleries rarely collect LGBT-related material
• Absence of visible BAME role models
Main research sources
• Main report for the Participation Survey (April 2022 to March 2023)
• Main report for the Participation Survey (October 2021 to March 2022)
• Equality and diversity within the arts and cultural Sector in England, 2013-16: Evidence Review
• 'It’s about handing over power': The impact of ethnic diversity initiatives on curatorial roles in the UK arts & heritage sector 1998-2021
• Enriching Britain: Culture, Creativity and Growth The 2015 Report
Main research sources
• Main report for the Participation Survey (April 2022 to March 2023)
• Main report for the Participation Survey (October 2021 to March 2022)
• Equality and diversity within the arts and cultural Sector in England, 2013-16: Evidence Review
• 'It’s about handing over power': The impact of ethnic diversity initiatives on curatorial roles in the UK arts & heritage sector 1998-2021
• Enriching Britain: Culture, Creativity and Growth The 2015 Report
Personas: Two types of excluded people
Personas: Two types of excluded people
Data
[To write]
What data did you use to build your personas?
What information did you specify for each persona?
Data
[To write]
What data did you use to build your personas?
What information did you specify for each persona?
Reflecting back
[To write]
How did the personas affect the design process?
At which stages of the design process did you reflect back on the personas?
Reflecting back
[To write]
How did the personas affect the design process?
At which stages of the design process did you reflect back on the personas?
User stories and problem statements
User stories and problem statements
User stories
Kat: As a busy full-time artist without much free time, I want to quickly discover specific types of art and artists, so that I feel more represented and inspired.
Jay: As a disabled person who is unemployed, I want to see art virtually and learn more about it, so that I can learn, save money, and minimise my pain.
User stories
Kat: As a busy full-time artist without much free time, I want to quickly discover specific types of art and artists, so that I feel more represented and inspired.
Jay: As a disabled person who is unemployed, I want to see art virtually and learn more about it, so that I can learn, save money, and minimise my pain.
Problem statements
Kat: A busy artist who needs to a quick way to find specific types of art and information because she doesn’t have much spare time and gets bored easily.
Jay: A disabled, unemployed person, who needs to cheaply learn about art without traveling because he’s low-income and finds travelling painful.
Problem statements
Kat: A busy artist who needs to a quick way to find specific types of art and information because she doesn’t have much spare time and gets bored easily.
Jay: A disabled, unemployed person, who needs to cheaply learn about art without traveling because he’s low-income and finds travelling painful.
Goal statment
My virtual art gallery app will let users see and learn about art, which will affect underrepresented art gallery visitors by allowing them to engage with art easily and enjoyably.
I will measure effectiveness by gathering user feedback.
Goal statment
My virtual art gallery app will let users see and learn about art, which will affect underrepresented art gallery visitors by allowing them to engage with art easily and enjoyably.
I will measure effectiveness by gathering user feedback.
User journey maps
User journey maps
